Xènia Viladàs - Management and design
xènia viladàs
design management
design when I say design I refer to the creative discipline that allows the conception and development of goods and services that respond to a specific demand; it designates, thus: product design (of capital as well as of consumer goods), packaging and communication design (including cor- porate image), service design and space design.
design management like any other process, design can be managed for a higher efficiency in the assignement of resources; “to manage” means: to analyse, to plan ahead, to run and to evaluate the introduction of the design function in the organisation.
as a consultant in design management I work with three type of clients
- companies or organisations using design to improve their competitive- ness: I help them assessing their needs in terms of design (as a func- tion of their culture and their corporate strategy), and implementing the necessary resources so that they obtain the desired output in the most efficient way (selection of professionals, briefing, supervision of the project, evaluation of results, etc.)
- designers: I deal with the strategic definition of the projects, so that both the understanding of the commission and the relationship with the clients become easier
- institutions and organisations, public or private, dealing with design at large: I can advise on the development of design promotion activi- ties or design policies
my goal is that when I close a project, my client has acquired the necessary skills so as to manage design all by himself; to do so, I also teach and lecture in design management in various institutions, or run in house seminars.
bio
- MBA (Design Management), University of Westminster, London, 2003
- specific training in design, creativity and innovation management through several DMI seminars and conferences attended since 1995
- degree in Economics, University of Barcelona, 1981
- independent Design Management consultant, established in Madrid
- DDI (Spanish State Agency for the promotion of Design): Chief Executive, between 2004 and 2006. Responsible for the definition and implementation of the Design Policy on behalf of the Ministry of Industry.
- Independent Design Management Consultant, instructor and lecturer, established in Barcelona between 2000 and 2004, with clients like: Asociación Industrial Textil de Proceso Algodonero, AITPA, (Spanish cotton spinners and weavers trade association): responsible for strategic orientation and design management NESTA (National Endowment for Science, Technology and the Arts): business coach at the Graduate Pioneer Programme (UK,January - February 2004).Elisava Institute for Research and Development in Design: head of Design Management Research(2000)
- Elisava Design School: instructor and responsible or management related subjects (2000 to 2004)
- BCD, Barcelona Design Centre: general director (between 1997 and 2000)and deputy director (between 1994 and 1997)
- own practice as business consultant, from 1989 to 1994
- Asociación Industrial Textil de Proceso Algodonero, AITPA, (Spanish cotton spinners and weavers association): responsible of the interna- tional promotion programme from 1981 to 1989
- European Office for the Harmonization of the Internal Market (OHIM), member of the Design Experts Group since 2007
- Design Management Institute, DMI: member of the Advisory Council since 2000
- several publications in both the textile and the design management fields
- juror in Spanish as well as international design awards
- representative of organizations participating in European research projects related to Design Management (EDIT, MADE-IT)
contact
c/ Duque de Alba, 15
E - 28012 Madrid
+34 670 299 117
